The end is near… (Why we made the switch – Daily newsletter)

August 13, 2018 by  
Filed under The Fitness Bug

Buzzers… Monday…

The end… It’s a brand new week. I have no idea what’s in store for us all, here in S-curve world. Offline or in any-line.

What I do know. Is that it will always be eventful. With tons of stories. Since I have this weird ability to keep on meeting/attracting new people (Face to face). Every single week.

Today though…

Why we made the switch…

The following is a list of the areas that we’ve organically expanded into, over the years.

– ‘One time’ program
– Monthly program
– Going ‘high end’ with the program
– Gym focused only
– Then onto OOTD/OOTN/Bikini attire
– ‘Lifestyle’ fix focus
– Travel-curvish (A part of the lifestyle fix)

That progression … Is what is now known as, the S-curve experience. And is ultimately the thing that keeps you engaged in our world.

Like… Look at > this FB story response from Mrs. Moore yesterday.

Because we base our decisions going forward… On events that occur in the 121 chats and via social media ‘data clues’ behind the scenes.

That’s how we’re able to keep offering a product/service/solution/experience.That is relevant to you.

For example

Our goal is to put you through 1-5-10 year plans.

Because that’s how you win.

Remember > this convo last week?

That is a prime example of people not knowing what they want. Then… Knowing what they want… But don’t know how to go about getting it.

So… A leader must step in and show you. Which is what we’ve done, countless times already.


1-5-10 years

Take > Steph for example. She was 17-18 years old and very ‘green’ when she started. She lapped up everything we threw at her. And started winning.

You change a lot during every year of growth at that age. And today.

– She’s more travelled
– Has work experience
– And may be on her way to running her own business. In an industry that’s not too far from what happens @ ‘becoming S-curvish’

So what we offered to her at age 17-18. Wouldn’t be relevant to her today.

Today… That would be…

– Stage 4 (She did that, back in Feb 2017)
– TC2.0

Both of those things came into existence, organically.

That… Is why we switch things up.

Also… We switch up the way we start for the new 17-18 year olds too. Since we have more experience, solving the issues that they have when they first start.

Or people at any age actually. Because the biggest issue that new potential members have. Is trust.

It’s not so much ‘not trusting the process’. Because the @fitbuzz brand has grown over time. So a lot of people are ready. Because they already ‘get it’.

The ‘trust thing’ today. Is more about helping people get out of their own way. @ ‘will things work for ME’.

Almost every new person needs to be lead down a path and hand held, during that walk.

So we make that as easy as possible.

Countless times 

That first list above…

Yes… We’re part of an industry. And must adapt to changes in that industry(s).

Like… Video wasn’t a ‘thing’ 12 years ago. It was ‘becoming’ a big thing. And today. It’s the norm. Which is why we have loads of it around. With new stuff posted daily, via member pages, associates. And me, on FB story shenanigans.

But… We’re not too concerned with that.

We’re more concerned about your relationship with everything that goes on in here. Like…

Progress pics – You’ve seen tons of those already. So it evolved into S-curve member stories.

Travel-curvish – Great locations. But you don’t have time to take 2-3 weeks off. So… Enter TC2.0 @ 2-4 day trips, 2-4 hours away from your home location.

That… Is why we switch things up.

To conclude

Mondays are always a good day to re-repeat a message to you. And the above… Is why we switch things up.

It’s never just for change sake.

What’s trending in S-curve world today?

– The > heavy bag set up (Scan the Pinterest feed via Morebuzz @ why)

– Are you a > beast in the kitchen?

– > Waking up S-curvishly

 Current focus @ S-curve formula variations> ‘Interval phase’ and ‘Just fix my #boutine’

Blueprint tips 

FB stories > Messenger.

I’ll give you one though…

#1 Systems – That’s what makes everything possible on here. Everything! (in all areas)


#1 Message first, reply second (FB Messenger/Tumblr/Instagram)
#2 > More buzz is where everything exists.
FB messenger app:
Instagram DM’s: @fitbuzz @shauntls
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